Streetwear in New York
New York is undeniably one of the fashion capitals of the world, and streetwear has become a huge part of the industry in recent years. In fact, streetwear has been steadily gaining popularity for decades, but it has only been in the last few years that it has truly exploded onto the fashion scene. From Supreme to Off-White, streetwear brands are taking over the industry, and New York is at the forefront of this trend.
So what is streetwear, exactly? It's a fashion style that originated in the 1980s and 1990s, and it draws heavily from hip-hop and skate culture. Streetwear is all about casual, comfortable clothing that is meant to be worn on the street, rather than in a fashion show or on the runway. It's often characterized by bold graphics, logos, and branding, and it's designed to be both functional and stylish.
In recent years, streetwear has become increasingly mainstream, and it's no longer just for skaters and hip-hop fans. High-end fashion designers have embraced streetwear and have incorporated it into their collections, often collaborating with streetwear brands to create limited-edition pieces. For example, Louis Vuitton recently collaborated with streetwear label Supreme, and the resulting collection was a huge success.
New York has always been a hub for streetwear culture, and it's home to some of the most influential streetwear brands in the world. Supreme, which was founded in New York in 1994, is perhaps the most well-known streetwear brand of all time. The brand's iconic red and white box logo has become synonymous with streetwear, and its limited-edition drops regularly sell out within minutes.
Another New York-based streetwear brand that has gained a lot of attention in recent years is Off-White. Founded by late Virgil Abloh, who was the artistic director of Louis Vuitton's menswear, Off-White has become known for its bold graphics and industrial-inspired designs. The brand has collaborated with everyone from Nike to Ikea, and its clothing and accessories have been worn by some of the biggest celebrities in the world.
But it's not just established streetwear brands that are thriving in New York – there are also plenty of up-and-coming designers who are making waves in the industry. For example, KidSuper, a Brooklyn-based brand founded by Colm Dillane, has become known for its colorful, graphic-heavy designs that are inspired by both streetwear and high fashion. The brand has collaborated with Puma, and its clothing has been worn by the likes of Post Malone and Lil Nas X.
Overall, the state of streetwear in the fashion industry is strong, and it's only getting stronger. New York, with its rich streetwear culture and innovative designers, is at the forefront of this trend, and it's likely that we'll continue to see streetwear influence high fashion for years to come. Whether you're a die-hard streetwear fan or just someone who appreciates the casual, cool aesthetic of the style, there's no denying that streetwear is here to stay.